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Rustic Packaging Ideas & Inspiration:
Enhance Your Designs
What is rustic design?
If you like the rustic touch of brown paper bags, DIY ribbons, and items beautifully packaged in a paper or cardboard box, you'll love the elegance and value of rustic design. Not only does this fantastic design style create an unforgettable unboxing experience for your customers, but it puts an emphasis on the natural beauty we can already find all around us.
In interior design, rustic design typically includes aesthetically pleasing elements, like green pine tree branches, ornaments made from wood, lots of warm colors and patterns, and ornaments made from dried flowers and other supplies from nature that help present a personal touch in your home or store.
But did you know rustic elements can make their way into product packaging, too? From wood imprints on a package, rustic gift wrapping, adding DIY eco friendly upcycled cloth or clothing scraps to jars and lids, and using lots of neutral colors on your boxes, there are several ways you can give your packaging a rustic touch.
So, get inspired and learn how to impress your loyal brand customers with fun and rustic packaging. Read on to learn more about how we can create the perfect packaging for your brand.
Tips for giving your product packaging a rustic touch
Use a warm color palette
When you think about rustic gift wrapping or interior design, which colors do you think of? The browns of Kraft paper, the muted greens of a pine tree, or the beige of a cool winter morning. If you're selecting a color palette, get creative: look at what other similar products are doing with their branding, and really think about which colors would make you feel special.
When in doubt, opt for Kraft paper or brown paper bags
Packaging your products in Kraft paper, especially if it's eco friendly or DIY, is one of the easiest ways to incorporate rustic design elements into your packaging. Even better if you add natural decorative pieces into the packaging, like a fresh pine cone from a pine tree or a bundle of dried cranberries. Think about the things that make you think "rustic" and incorporate them into your packaging. They'll be sure to help your business stand out!
Natural cardboard with black printing
Another relatively easy way to enhance your packaging by giving it a rustic feel is to opt for natural, brown cardboard boxes. Then, print your brand's logo, business catch phrase, or showcase your differentiating factors with black ink. Rustic design doesn't take a lot of creativity or supplies: keep it simple, use recycled or value materials when you can, and keep an eye on what other brands are doing.
Add handcrafted design elements to your rustic gift wrapping
If you prefer to avoid incorporating natural elements into your packaging (like pine cones or branches), consider adding handcrafted ribbons, a vintage stamp, handmade gift tags, or other DIY elements to your business packaging. Not only is this a perfect way to create a rustic feel with your packaging, but it also lets your customers know that the package was designed and put together by a human. Incorporating a human touch like this is especially impactful during the holiday season.
Holiday-themed rustic packaging
Rustic packaging is especially impactful during the holiday season, as it brings customers back to their natural roots (vs. the consumerist culture they're immersed in.) Here are some tips for incorporating rustic themes into your Christmas wrapping paper and packaging:
Use muted Christmas colors in your wrapping paper (i.e., lighter colors of green and red)
Opt for using gold and black ink on your Kraft paper, ribbons, or cardboard gift packaging
Incorporate your logo, patterns, or brand name onto the rustic gift wrapping or boxes with an eco friendly stickers
When in doubt, err on the side of minimalism vs. doing too much with your boxes and packaging
Consider creative decoration aspects, like embossing or using a hot stamp onto your packaging.
The above packaging design ideas don't need to be limited to special occasions or holidays, either. Any gift is a special gift, and you can help your customers feel inspired and complete by getting creative with your DIY packaging and stickers. Whether they're gifting for a birthday, holiday, or some other special events, rustic gift wrapping can help finalize the perfect gift.
How CarePac Enhances Rustic Packaging Designs
At CarePac, we live and breathe product packaging of all types, from the complex patterns and elegance of over the top packaging to the simple charm of rustic packaging. We can tailor our packaging designs to meet your unique needs, and use only the highest quality materials and printing techniques to achieve your desired aesthetics. Our customers come first, and our designers are ready to get creative and create the fun, charming, and fantastic package you've always dreamed of.
The appeal and benefits of rustic packaging is undeniable, especially around Christmas time, and we're ready to be your partner in flexible package design. Need packaging that stands out on the shelf? You've come to the right place! From paper packaging to plastic packaging, and everything in between, we're leaders in the packaging market and are ready to make your idea a reality.
Contact us today if your business is ready to get started.
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