How to Master the Packaging Design Process: A Complete Guide for Businesses

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How to Master the Packaging Design Process: A Complete Guide for Businesses

Introduction to the Packaging Design Process

The packaging design process is critical for businesses, since the outer packaging of your product is often the first thing your target market sees. Whether they're walking past your product at retail stores or opening their Amazon package, more and more customers seek out attractive visual elements in product packaging. Fortunately, your design production team can make a huge impact on the final version of your retail packaging with these design packaging tips.

In this blog, you'll discover a complete guide to the packaging design process for businesses of all sizes and in all industries. Learn how to create an impactful packaging design strategy that attracts customers and elevates your brand. From graphic design tips and the package printing process to the structural integrity of your packaging, here's everything you need to know about the packaging design process.

Packaging Design 01 How to Master the Packaging Design Process

Packaging Design 02 How to Master the Packaging Design Process

Why Packaging Design Matters

There are several key cold chain challenges, including maintaining temperature integrity, preventing condensation and moisture damage, and ensuring compliance with industry standards. We'll cover each of these cold supply chain challenges more in-depth below.

The design of your product packaging can make or break the success of your product. As mentioned, your packaging design is often the first thing your target audience sees as they walk through their local store, and over 70% of customers agree that the packaging design (i.e., font style and other elements of the finished art) influences their purchasing decision.

Whether you're just barely starting market research for your packaging design or have been crafting outer and inner packaging for decades, there are a few key things and creative ideas to keep in mind before you sign off on the final packaging for your product.

Step-by-Step Packaging Design Process

When it comes to the packaging design process, there are quite a few things any packaging design project will need to focus on. Below, we'll discuss the step-by-step packaging process in depth so your packaging designer can make sure the final design will protect your product and "wow" your target customer.

Define Your Goals

Your packaging design should align with your business objectives. The print ready files should stick to your brand guidelines, and if things like being eco-friendly are important to your organization then you should seek out sustainable packaging options. Remember: your product packaging is an extension of your brand, so your packaging should tell your brand story.

Research Your Competitors

This is one area where your marketing team can really help you out. They have probably already analyzed your competitors to identify opportunities for differentiation with your positioning details and graphic imagery. Yes, your overall design strategy and concept development should discuss your brand story in depth, but it needs to do so in a way that will help you stand apart from the competition, regardless of your core sales channels.

Create the Dieline

Once you've finalized your packaging design ideas, it's time to create your dieline. A dieline is a template, often times in Adobe Illustrator, that allows you to be as creative as you'd like with your product packaging design while still falling within the appropriate dimensions of the final packaging. A dieline outlines the cut lines and other fold and glue lines of your packaging boxes, so there's no surprises when you receive the final packaging or test print.

Prototype and Test Your Packaging Design

Prototyping is an often overlooked part of the packaging design process. By getting real feedback from your target audience, you can further refine your project objectives and shipping features to align with what you learned during your in-depth client research. Every good packaging company or design team will encourage prototyping and testing so your product packaging incorporates real life feedback. It starts with getting the usage contact information from your customers and using that post packaging feedback to refine your product.

Understand Your Audience

If your project manager hasn't already done style research or market research to truly understand what your finished package should look like, now is the time to incorporate that into your package designing process. Tailor your packaging design to appeal to your target customers, and talk about key messaging instructions for each industry. (Ex: if you're a cosmetic company, make sure your visually appealing packaging discusses things important to your brand identity, like animal testing and product lifespan.)

Choose the Right Packaging Material

Regardless of what you're packaging, your packaging project manager can help you choose the right packaging material. This is actually one of the most important parts of the packaging design process, as the wrong material could cause your product to break or spoil, completely ruining the creative magic of your packaging design. We offer several different packaging materials, including foil barrier films and compostable options. We also offer several options for FDA-approved food packaging, so let your packaging designer know if this is a non-negotiable.

Finalize Your Packaging Design

Once you have the dieline that clearly outlines the cut lines and offset printing instructions, it's time to create mockups for your design team to review. During this design phase, you'll be making sure your packaging design aligns with branding. CarePac can support custom designs with low MOQs, so you can test new package printing ideas without having to worry about budget. Regardless of your desired price range, we can try to ensure our design concepts will fall within the range.

Approve and Produce the Product Packaging Design

Now that your graphic designer has designed packaging that aligns with your brand identity, the next step of the packaging design process is to send your design concepts to the printing press! The printing process is a relatively quick part of design packaging, but the timeline does depend on the printing technique selected. For example, using printing plates might take a little longer than digital printing. To explore the pros and cons of your different package printing options, click here.

CarePac Can Help with Packaging Design

Regardless of your current sales channels or where you're at in the design process, we can help you finalize and perfect your packaging design. We specialize in providing custom packaging design solutions that spans the entire packaging lifecycle, from design and development to manufacturing. Our graphic designer will work with you to ensure that your packaging design is aesthetically pleasing, and our packaging experts will make sure it's functional, protective, and cost-effective.

Our deep knowledge of material selection, design optimization, and production capabilities enables us to deliver packaging design solutions that will enhance product presentation, reduce costs, and ensure sustainability. Ready to get started with your packaging design?

Packaging Design 03 How to Master the Packaging Design Process

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Exhibitions and Tradeshows

Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

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White Label World Expo

Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

The White Label World Expo is the world's largest event for professional online sellers to meet white label goods suppliers. With speakers from Google, Amazon, Verizon, and the SBA scheduled for this year's event, it's a great opportunity to network, attend a seminar, view product showcases, and learn more about sustainable sourcing.

If you'll be attending the White Label Expo Las Vegas or New York in 2025, connect with us at the events to discuss your white label packaging needs. Unlike other white label packaging solutions, we allow for full customization and low MOQs and work with brands of all sizes to help them craft the perfect packaging for their white labeled products.

White Label 01 Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

Event Details: White Label Expo Las Vegas & New York

Attendees can expect over 300 exhibitors, 150 seminars, innovation awards, an e-market hub, product showcasing, keynote speakers, a business connections wall, a speed networking area, and exclusive offers at the events. We invite you to attend so you can learn how to maximise your online sales and uncover the latest industry trends. It's the perfect place for start up businesses entrepreneurs who want to learn more about selling white labeled goods.

This year, the White Label World Expo will be held in both New York and Las Vegas:

New York- May 30th and 31st 2025 at the Jacob Javits Convention Center

Las Vegas- October 15th and 16th 2025 at the Las Vegas Convention Center

White Label 02 Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

CarePac’s Booth and Offerings

At White Label Expo Las Vegas and New York, you can find our booth to learn more about custom offerings. We'll be showcasing our custom flexible packaging solutions, in addition to our innovative features and eco-friendly options. Stop by to learn more about our product demonstrations, promotions, and special consultations available live and in-person at the White Label Expo Las Vegas and New York.

Why Visit CarePac at the White Label World Expo?

There are several key benefits to visiting our booth at the White Label World Expo, including one-on-one consultations, learning about market trends, and tailored support for white label brands.

One-on-One Consultations- CarePac offers personalized one-on-one consultations, ensuring each client’s unique needs are thoroughly understood. This enables you to discuss specific requirements, explore options in depth, and receive expert advice on how to best package your products for maximum impact.

Learning About Market Trends- We keep a close eye on emerging market trends and innovations in the packaging industry. This knowledge helps you make informed decisions that can positively influence your product's success in the market

Support for White Label Brands with Tailored Packaging Solutions- CarePac excels in providing white label brands with fully customized, ready-to-market packaging solutions. This includes tailored branding and design, scalability, and a focus on sustainability.

In short, we provide white label brands with expert packaging solutions that support their growth, align with ever-changing market demands, and help enhance brand visibility in a crowded market.

CarePac’s Expertise in White Label Solutions

We have extensive experience working with a diverse range of white label brands across a variety of industries, including food and beverage, health and wellness, pet food, and more. Our expertise is wide-ranging and allows us to provide highly specialized packaging solutions that will meet the unique demands of each sector. By partnering with us, white label brands will benefit from market-ready solutions, packaging that meets compliance and safety regulations, and our cost efficiency.

If your brand's white label packaging needs a competitive edge, you can't go wrong with CarePac.

White Label 03 Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

Custom Packaging Solutions for White Label Brands

In addition to high-quality packaging, we also offer an impressive range of customization options to help your brand's packaging stand out on the shelves. Our customization capabilities include:

Design and Artwork - We work closely with our clients to create eye-catching designs that reflect their identity and will appeal to their target customers. From logo placement to color schemes, every square inch of your packaging can be customized to align with your brand's vision.

Material Selection - CarePac is proud to offer a variety of materials for packaging, including sustainable and eco-friendly materials. Our clients can choose the material that best suits their product and brand identity, whether it's premium finishes or sustainable options.

White Label 04 Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

Packaging Size and Shape - We offer a variety of shapes and sizes to suit different product types. Whether you need small stand up pouches or large-format packaging, we can create a solution that’s functional, cost-effective, and visually appealing.

Branding and Market Differentiation - Custom packaging not only protects and preserves the product but also plays a crucial role in brand differentiation. Our design team can help create distinctive packaging that will help your product stand out in competitive markets.

White Label 05 Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

White Label 06 Meet CarePac at the 2025 White Label World Expo in New York & Las Vegas

How to Connect with CarePac During the Expo

To connect with us at the White Label World Expo, visit our booth, schedule a one-on-one consultation ahead of time, or engage with us on facebook. Visit our booth to pick up samples and brochures or to exchange contact information with our representatives.

We're excited to meet you at White Label World Expo and are ready to help make your vision for your packaging a reality.

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Flexible Barrier Packaging, Food Industry Packaging, Non Food Items Packaging, Other Packaging Topics

Optimizing Packaging for Cold Chain Logistics

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Optimizing Packaging for Cold Chain Logistics

Introduction to Cold Chain Logistics

Cold chain logistics is essential for maintaining the quality, safety, and sustainability of temperature sensitive products, like food and certain pharmaceuticals. If you've ever tried to keep food cold during a long day at the beach, though, you already understand that keeping things at a specific temperature is more difficult than it sounds. That's where cold chain packaging solutions come into play.

The right cold chain packaging solutions ensure the integrity of vaccines, biologics, medication, and food products as they make their way from the manufacturing and shipping facility to the store or pharmacy shelves. There are three types of cold chain packaging: active, passive, and hybrid, all of which use different methods to maintain a consistent temperature for temperature sensitive items.

In this blog, we'll discuss the key challenges of cold chain packaging, how cold chain packaging manufacturers can better optimize their processes, and how CarePac can help support your cold chain products with our customized and high-quality packaging.

Optimizing Packaging 01 Optimizing Packaging for Cold Chain Logistics

Key Challenges in Cold Chain Packaging

Optimizing Optimizing Packaging for Cold Chain Logistics

Maintaining Temperature Integrity

Whether you're transporting vaccines or shipping frozen goods and dairy products, you'll need to maintain temperature integrity via insulated box liners, gel packs, and robust seals. Finding packaging solutions that fit the bill can be difficult and expensive, especially for an industry that's already strained.

Preventing Condensation and Moisture Damage

You'll need to find moisture-resistant packaging that will help protect your products from moisture damage. Additionally, you'll need to invest in expensive technology to protect your frozen foods and pharmaceuticals from drastic temperature changes in the first place.

Ensuring Compliance with Industry Standards

Cold chain packaging materials will need to meet strict industry standards that are set forth for the cold chain industries. This protects the end user from sickness (or even death) due to consuming spoiled food or expired vaccines or pharmaceuticals that spoiled during transport.

Best Practices for Optimizing Cold Chain Packaging

Optimizing cold chain packaging is crucial for ensuring product integrity and reducing costs throughout the supply chain. Here are a few best practices:

Use Insulated and Durable Materials

By using cold chain solutions that focus on insulated and durable materials you can avoid damage during transit. Higher quality materials may be more expensive on the onset, but they'll save you money in the long run. Invest in materials and gel packs that retain temperature and help you avoid food waste.

Optimize Package Design for Efficiency

Compact, stackable designs can help maximize shipping space and reduce costs. Find cold chain packaging solutions and providers that will work with you to truly understand your shipping logistics and craft cold chain packaging that'll fit the bill. Even better if they offer thermal packaging solutions in various sizes.

Optimizing Packaging 07 Optimizing Packaging for Cold Chain Logistics

Incorporate Real-Time Tracking Solutions

The benefits of integrating tracking for temperature-sensitive shipments are many. Not only will you be able to track your goods throughout the transportation cycle, but you'll be able to rest easy knowing that your temperature sensitive goods are being transported in the proper temperature environment.

Cost-Effective Strategies for Cold Chain Logistics

If all of the above sounds expensive, it's because it is. Fortunately, there are a couple things you can do now to cut back on costs.

Minimize Packaging Waste

Use reusable or recyclable materials to lower costs. Some companies even offer discounts or other incentives for customers that send their packaging back in the mail. Whether you use expanded polystyrene or sustainable materials, anything you can do to improve sustainability is a step in the right direction.

Streamline Packaging Processes

You can streamline your packaging processes by partnering with trusted suppliers for efficient packaging solutions. It's always a good idea to find a few companies that can manufacture your temperature controlled packaging; that way, if one of your temperature controlled packaging solutions goes out of business or needs to close due to bad weather, you won't be left in a lurch.

Optimizing Packaging 08 Optimizing Packaging for Cold Chain Logistics

How CarePac Supports Cold Chain Packaging Needs

At CarePac, we are proud to offer custom cold chain packaging solutions for temperature sensitive products. Not only will our packaging help you ensure proper temperature control for your sensitive items, like pharmaceuticals, chemicals, or food products, but our customization capabilities mean that your product will stand out to your customers.

Ready to learn more about our cold chain solutions for packaging? Contact us today to get started!

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DPI vs. PPI: What Packaging Designers Need to Know

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DPI vs. PPI: What Packaging Designers Need to Know

An Introduction to PPI and DPI

PPI and DPI are both measurements of resolution, which is an incredibly important aspect of working with digital images. Image resolution, or display resolution, is important because it determines how clear an image will look in its intended size once it is physically printed onto a piece of paper or postcard, or when it's viewed on a computer screen. An image's resolution that's high will show more detail and definition on a printed picture than digital images with a lower print resolution.

In this blog, we'll discuss what DPI stands for, what PPI stands for, and how the different resolutions (especially a higher resolution) impact packaging design. Read on to learn more about how the number of pixels matters so much.

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What is DPI?

DPI stands for dots per inch, and it refers to the number of ink droplets inkjet printers will produce per inch when printing a digital image. The higher the dots per inch, the more closely together the ink droplets are packed, and the more detail the image will have when printed. 300 DPI, or dots per inch, is a standard for high quality prints, and it means that there are 300 individual dots per inch. This is because the human eye can't usually differentiate detail beyond 300 DPI, so whether it's 300 tiny dots per inch or 5,000 dots per inch, the overall image quality will look the same to the naked eye.

While DPI most commonly refers to the printer resolution so you know what to expect during the printing process, it also is used for scanning and a mouse's sensitivity setting. In this case, though, we're referring strictly to printing a digital image.

05 4 DPI vs. PPI: What Packaging Designers Need to Know

11 2 DPI vs. PPI: What Packaging Designers Need to Know

What is PPI?

PPI stands for pixels per inch and, like DPI, PPI resolution affects how a digital image looks on a web page. A higher PPI (pixels per inch) means better image quality, with smaller pixels that create both clarity and depth. Low resolution images contain larger pixels in fewer numbers (resulting in a more pixelated image), while high resolution images have a greater number of smaller pixels, resulting in a crisp and smooth digital image. This is why selecting the correct PPI setting is so important.

Roughly speaking, web images are standardized at 72 pixels per inch, which allows for a faster load time and a clear and eye-catching image appearance.

02 2 DPI vs. PPI: What Packaging Designers Need to Know

03 2 DPI vs. PPI: What Packaging Designers Need to Know

DPI vs. PPI: Key Differences

The main difference between PPI and DPI is that PPI (pixels per inch) refers to the image resolution of digital images and those viewed on computer monitors while PPI refers to the print resolution of a printed image. Think of it this way: if you can hold a picture in your hand, you should be concerned about DPI (dots per inch). If you're a graphic designer who works only with digital images, you should be looking at PPI, or the pixel count of the image.

Why Understanding DPI and PPI Matters in Packaging Design

There are several key reasons why understanding dots per inch and pixels per inch is so important in packaging design. The most important is that it directly affects the print quality of your packaging. If you want high quality images that accurately represent your brand, you'll want to avoid a low DPI (dots per inch.). You wouldn't think that how many dots line one inch of a package matters, but they really do!

08 1 DPI vs. PPI: What Packaging Designers Need to Know

03 1 DPI vs. PPI: What Packaging Designers Need to Know

Practical DPI and PPI Tips for Packaging Designers

Here are a few quick tips for packaging designers who are preparing an image file for print or for viewing online:

Use 3000 PPI as the baseline for print images. This higher DPI will ensure your image will be of the highest quality.
When saving images, use a lossless file format like TIFF.
Don't compress or reduce the size of your image using image editing software, like Adobe Acrobat Pro.
Before saving the image, check the image's properties (file size, number of pixels, screen resolution) to ensure they're still correct.
If you're preparing a digital image for print, consider the material you'll be printing on. You may need to make the image larger or the image size window smaller depending on the material.
Photographs, barcodes, and some graphics may require a higher DPI.

It's clear that if you're seeking a clear image there are a lot of things to consider. Fortunately, CarePac can help. Contact us today to get started on your project. We're well versed in the different resolutions and will work with you to ensure your packaging is of the highest quality.

PPI and DPI: FAQs

What is the relationship between PPI and DPI?

Although DPI (dots per inch) and PPI (pixels per inch) are used interchangeably, they refer to two very different things. PPI refers to display resolution, while DPI refers to the resolution of a printed image once it completes the printing process.

Does PPI matter more than image resolution?

PPI doesn't matter "more" than image resolution since PPI is, in fact, a measurement of resolution.

Does PPI matter in a printed image?

No, PPI doesn't matter as much as DPI in a printed image. If you're printing an image and want the picture represented accurately (including all the picture elements), you'll need to worry about the DPI (not the PPI resolution.)

Is DPI just for digital images?

No, DPI is primarily used to measure the resolution of images for print (not digital images.) A higher DPI indicates more ink dots contained within a one inch area, ultimately resulting in a clear image.

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What is a Zip of Weed Bag? Measurements & Packaging Solutions for the Cannabis Industry

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What is a Zip of Weed Bag? Measurements & Packaging Solutions for the Cannabis Industry

Whether you work in the cannabis sector or consider yourself a casual user, you likely come across a lot of cannabis jargon and slang in your day-to-day life. Cannabis terms like "couchy" (indica-heavy cannabis strains that make you tired), "burn one" (smoking a small amount of cannabis, like a joint), and "chiefing" (hogging cannabis in a group setting), are all equally confusing. In this blog we'll discuss one cannabis phrase in particular- a zip of weed.

If you're curious about what a zip of weed is and how to choose the right packaging, you've come to the right place. We'll walk you through what you need to know about this cannabis term.

What is a Zip of Weed?

A zip of weed is a slang term that refers to a unit of measurement that's equal to one ounce (28 grams) of cannabis. This is an incredibly common unit of measurement in the marijuana industry, particularly in states where it's legal for medical or recreational marijuana consumption.

Currently, cannabis is legal or decriminalized in almost 40 states, including all along the West Coast (Oregon, Washington, and California). If you're located in one of these states or in any of the other states where cannabis is legal, we can help take your brand to the next level with fully customized packaging items for your cannabis.

A zip of weed is considered personal use, and anything more than one ounces can lead to felony or misdemeanor charges, even in states where it's decriminalized. If your brand sells cannabis in any size, you've come to the right place.

Custom Packaging Solutions for CBD/THC Companies

Here are a few of the custom packaging solutions we offer for our customers and brands in the marijuana sector:

Tamper resistant bags- Tamper resistant bags are critical to assuring that your customer knows if a bag or their vaporizer cartridges or vaporizer batteries have been opened prior to their first use. Since it shows clear signs of tampering, it prevents unauthorized tampering with a bag's contents during transport or storage in dispensaries.
Stand up pouches- Stand up pouches are manufactured with a bottom gusset which, when deployed, allows the pouch to stand up on the shelf in a store, instead of laying down like flat pouches. This can help provide the best experience in a store or dispensary.
Smell proof mylar bags- Our smell proof mylar bags are perfect for cannabis companies of all shapes and sizes. Our packaging offers the highest level of odor containment, ensuring that no air will escape from your product and into a users car or home.

04 3 What is a Zip of Weed Bag? Measurements & Packaging Solutions for the Cannabis Industry

01 2 What is a Zip of Weed Bag? Measurements & Packaging Solutions for the Cannabis Industry

Choosing the Right Packaging for a Zip of Weed

When it comes to choose the right packaging for one ounce of weed, here are a few features to consider:

Proper labeling- To comply with the legal requirements in your state, your cannabis bags will need to have clear labeling. Check with your company legal counsel for a full list of what needs to be included (often the product name, dosage, potency, origin, and lab testing.)
Exit bags- Many states require that customers use exit bags to package their products in the store. Again, check with your state's requirements for more information.
Child resistant packaging- Child resistant packaging is of utmost importance in the cannabis sector. In fact, it's essential!

Conclusion

We're your one stop shop for cannabis packaging, and are well versed in the ins and outs of packaging for the marijuana industry. Not only will we work with you to design the perfect packaging for your edibles and tinctures, but we can design and manufacture packaging for a zip of weed, too. Our packaging is durable, tamper evident, and will portray a feeling of luxury to your consumers.

05 5 What is a Zip of Weed Bag? Measurements & Packaging Solutions for the Cannabis Industry

FAQs: Packaging for the Marijuana Industry

How much weed is in a zip?

A zip of weed is equal to 28 grams of marijuana or weed, or one ounce.

What’s the best packaging for a zip of weed?

Mylar bags are incredibly popular in the marijuana sector. Not only are they fully customizable, but they're odor resistant, opaque, sturdy, and cheaper than many other options. They'll ensure your weed lasts longer and maintains its freshness over time.

Why are child-resistant plastic containers important for cannabis products?

Child resistant containers are a top priority for cannabis companies because they're required to be child resistant by law. This is for the protection of children and other under age individual1s who may come into contact with the container.

Can I customize packaging for different weed measurements?

Yes, our designers will work with your business to design high quality bags that will help your product stand out on the shelves, regardless of its pricing or size. We're ready to help your business break into the highly competitive market with bags that'll stand out.

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Satin Varnish vs Matte: Understanding Print Packaging Finishes

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Satin Varnish vs Matte: Understanding Print Packaging Finishes

Introduction to Print Packaging Finishes

When it comes to designing your product's packaging, there are a lot of things to consider. From bag size, material, and colours to the level of protection and different accessories, all are equally important to how your bag functions and looks. One area that's often overlooked by most people is the protective finish. Selecting the right protective layer and finish requires more than just going with your gut -- generally speaking, certain finishes offer better durability and are more resistant to scratches, while others can help create a more premium or high-quality look.

In this blog, we'll guide you through two popular finishes (matte varnish and non-shiny or glossy finish), their difference and similarities, visual and tactile effects and details, and how they influence the overall packaging experience. Read on to learn more about these two popular surface varnishes.

16 Satin Varnish vs Matte: Understanding Print Packaging Finishes

04 1 Satin Varnish vs Matte: Understanding Print Packaging Finishes

What is Satin Finish?

A satin finish, often referred to as soft touch, gives your product the ultimate feel of luxury. If you've ever held packaging that feels like soft suede, this is an example of a package with a satin finish. In addition to its tactile feel, a satin varnish also renders colors amazingly well. Blacks will look deeper, reds will look brighter, and blues will look as clear as the sky. If your brand's colors have looked dull and flat in the past, make no mistake -- you can't go wrong with a satin finish this time around

Satin varnishes offer several unique benefits, including a heightened visual appeal, a tactile sensation your customers simply won't be able to experience with other materials, protection against scratches and other damage, and a sense of quality and sophistication. If you're looking to enhance your brand

What is Matte Varnish?

Matte varnishes have become very popular in the last few years, as they offer a good alternative to the high gloss or semi gloss finishes that customers are accustomed to. Within the matte category, there are two primary types of matte finishes (or matting agent) that we offer:

10 Satin Varnish vs Matte: Understanding Print Packaging Finishes

12 Satin Varnish vs Matte: Understanding Print Packaging Finishes

Matte Lamination

With this option, the entire outer surface of the bag will have a matte lamination. This option is slightly less expensive than the other two. Pros include its cost effectiveness, and cons include its lack of barrier properties against oxygen and humidity.

Matt Varnish Coating

A matte varnish coating can be applied as a "spot" treatment, meaning only certain parts of your bag will have a matte look. Pros: less susceptible to scuffing since it's not included on the entire bag; cons: requires more than one plate, making it more expensive.

As you can see, which you choose between the two ultimately comes down to personal preference. All three are high-quality model that will help enhance the durability and style of your bag.

06 2 Satin Varnish vs Matte: Understanding Print Packaging Finishes

15 Satin Varnish vs Matte: Understanding Print Packaging Finishes

Matte Finish vs. Satin Varnish: Key Differences

The primary differences between a matte varnish and a satin -finish can be divided into the following categories:

Appearance- A matte finish provides a slightly chalky look, while satin can have more gloss in certain areas of the pouch. This ultimately depends on the thickness of the final coat.
Protection- While both finish options will protect the packaging from finger oils, smudges, and scuffs, packaging with a matte finish is slightly more protective against wear and tear.
Uses- Matte finishing is often used for luxury goods, while bags with a satin finish is a good middle ground between matte and gloss.

If you're seeking a non-reflective finish that will give your packaging a more subdued look, you can't go wrong with either of the non-gloss varnish options discussed in this blog. Unlike packaging with a gloss varnish, bags with matte and satin finishes won't reflect lighting or look shiny in the sun.

Perfect Your Packaging with CarePac

03 Satin Varnish vs Matte: Understanding Print Packaging Finishes

Now that you understand the importance of selecting the right finish, you're probably wondering how to get started with your custom packaging design. Fortunately, it's easy! By partnering with a custom packaging design company (like us!), you can let us handle all the hard work while you sit back, relax, and wait for us to send you some designs to approve.

02 1 Satin Varnish vs Matte: Understanding Print Packaging Finishes

With commercial-grade, FDA-approved barrier packaging available in a variety of sizes and configurations, we can craft a bag that will suit your unique needs. Whether you are just starting a new project or considering switching packaging suppliers, talk with us to see how your product can benefit from our high-quality and fully customizable packaging.

Non-Gloss Varnish: FAQs

Here are some common questions we receive about our non-gloss varnish options, including satin and matte finishes.

What is matte packaging?

Matte packaging is a type of packaging that uses an acrylic varnish to create a "softer" look and smooth texture. It's not reflective and you won't need to worry about fingerprints or glare.

What is satin packaging?

Satin packaging is packaging that uses a satin finish, which falls somewhere between a matte and gloss. Often referred to as "soft touch" packaging, satin varnished pouches create a premium, non-dull, non-shiny, and high-quality feel.

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Gloss Lamination vs Matte Lamination: Key Differences Explained

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Gloss Lamination vs Matte Lamination: Key Differences Explained

Introduction to Lamination in Packaging

When people think about a product's packaging, elements like logo placement, size, and color may come to mind. But did you know that even the smallest details, like a bags protective layer and how it reflects light also have a big impact on its visual appeal?

Choosing the right lamination is crucial to your print project -- it draws your customer's attention to the printed items, whether it be a stand up pouch, menu cards, or research posters, and can also act as a layer of much-needed protection against dust and damage, particularly if spot UV elements are incorporated into the packaging.

Here, we'll discuss matte lamination, glossy lamination, their key differences, and how to use lamination to create a sophisticated and understated look. Whether you opt for matt lamination with spot UV or opt for a glossy surface instead, we're here to help you choose the right type of film lamination for your needs. Read on to learn more about matte and gloss lamination.

01 Gloss Lamination vs Matte Lamination: Key Differences Explained

07 Gloss Lamination vs Matte Lamination: Key Differences Explained

What is Matte Lamination?

The most basic way to describe matte lamination is muted and flat. If you choose to incorporate matte laminates into your packaging or printed materials, it'll give it a silky smooth and non-reflective finish. Matte laminate is a great choice for many different types of packaging, as it reduces glare and ensures your package design is visible from every angle. It also hides minor imperfections and provides a tactile feel to the package, making it more interesting to hold. Often used for book covers and cosmetics packaging, matte lamination will hide smudges and fingerprints while creating a sophisticated finish.

Limitations of Matte Lamination

Of course, matte lamination does have some drawbacks. It can make colors seem dull and washed out, and scratches more easily than gloss lamination.

06 1 Gloss Lamination vs Matte Lamination: Key Differences Explained

02 Gloss Lamination vs Matte Lamination: Key Differences Explained

What is Gloss Lamination?

Unlike matte lamination, glossy lamination has a lustrous look. Think of gloss laminate like a clear coat on your freshly washed car or recently painted nails: it adds a touch of vibrancy and provides a protective layer. One of the biggest benefits gloss lamination offers is it makes pictures and images appear brighter and more vivid. If you're trying to wow your customers with bright colors and zany designs and are worried about the wear and tear of your packaging, you can't go wrong with the glossy surfaces created by gloss lamination.

Limitations of Gloss Lamination

Now for the drawbacks. The main drawback of gloss laminate is that it can create a glare, especially when viewed in direct lighting. This can make it difficult for your customers to read text or see photographs. Additionally, fingerprints and smudges are more obvious on gloss lamination than on printed material with a matte finish.

05 1 Gloss Lamination vs Matte Lamination: Key Differences Explained

Matte vs Gloss Lamination: Key Differences

Here's a quick breakdown of matte and gloss lamination, presented in an easy-to-view manner. When comparing matte vs high gloss laminate, the differences can be broken down into four categories: protection, laminate appearance, glare, and the ink receptiveness of the materials.

Gloss Laminate: A Quick View

Protection- Scratches and scuffs are more visible on the glossy surfaces produced by gloss lamination. It is simply not as durable as soft touch lamination.
Appearance- Gloss lamination produces a very shiny, high-impact result. If you're looking for a shiny appearance, gloss lamination is the perfect lamination for your packaging.
Glare- Since light reflects off gloss lamination, it produces a lot of glare, which can be problematic depending on its use. If the intended purpose of the package or product is to be read and it will be seen in direct or extreme lighting conditions, you may want to opt for matte lamination materials instead of gloss
Ink Receptiveness- Gloss lamination is difficult to write over, even with a Sharpie or permanent marker.

04 1 scaled Gloss Lamination vs Matte Lamination: Key Differences Explained

Matte Laminate: A Quick View

Protection- Matte lamination resists fingerprints, scuffs, scratches, and dirt better than glossy film packaging does. If you're concerned about dust, you can't go wrong with matte.
Appearance- Creates a soft, low-key final result. A matte finish creates a higher perception of quality, and is often used for high-quality cosmetics or in a book cover. If you need a smooth finish and an eye catching appearance, this is one of the best lamination types.
Glare- Matte lamination does not produce any glare. If your package will be handled in direct light, this lamination type is your best choice.
Ink Receptiveness- You can easily write over this thin film lamination.

09 1 scaled Gloss Lamination vs Matte Lamination: Key Differences Explained

How to Choose Between Matte vs Gloss Lamination

Choosing the right type of lamination ultimately depends on your specific use case. Are you in the beauty or cosmetics industry? If so, you can't go wrong with the soft touch lamination provided by matte lamination. Does your packaging contain a lot of colors and bright designs? You'll probably fare better with an attention grabbing glossy label.

Each has its advantages and disadvantages, and it can be difficult for our clients to choose on their own. Fortunately, we'll assist you in finding the sweet spot between impressing your customers and protecting what's inside the packaging.

Connect with us today to get your packaging project started! We'll help support all your printing needs, no matter how large or small.

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Doypack Configurations: What They Are & When to Use Them

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Doypack Configurations: What They Are & When to Use Them

Intro to Doypack Plastic Packaging

Doypack packaging is a type of flexible packaging that's sustainable, customizable, and easy to use. Sometimes referred to as a stand up pouch, a daypack can be made from a single layer, or several layers of the same (or different) materials. Doypack packaging can be fully customized to suit the unique needs of your application or business, and can include spouts, valves, or hang holes for added convenience.

Initially devised in 1963 by French inventor Louis Doyen (hence the name "Doypack"), the basic Doypack design consists of two flat sheets sealed together along their sides, with a "W" fold running along the bottom. It is one of the most popular packaging options in the world, with over 40 billion Doypack pouches sold each year. Companies of all sizes love doypacks for their flexibility and customizability.

In this article, you'll learn more about doypacks, including their benefits, common applications, and what makes the doypack one of the leading packaging solutions in the market.

08 2 Doypack Configurations: What They Are & When to Use Them

01 1 scaled Doypack Configurations: What They Are & When to Use Them

Key Features of Doypack Flexible Packaging

One of the key benefits of doypack packaging is the sheer variety of options available. Your doypack can be adapted to fit the products you're storing, and can incorporate things like your branding, use instructions, and information on how to recycle.

Here are some common types of doypack stand up pouches:

Doypacks with spouts and valves
Doypacks with a square or flat bottom
Doypacks with tear notches or zippers
Doypacks with a window
Doypacks with punched handles
Doypacks made from Kraft paper or aluminum
A combination of the above, like a doypack with a tear notch and window

As you can see, there are several options to choose from when it comes to selecting and designing your doypack packaging. The sky is the limit, and our team will work with yours to determine which type is the best fit for your product. From there, we'll create the package for you!

Common Applications of Doypack Packaging

Nowadays, a consumer can find doypacks pretty much everywhere. As mentioned, they are an incredibly popular type of packaging solution with almost 50 billion bags sold each year. Here are a few specific examples of how doypacks are used:

Liquids

Doypacks are often used to package products like soups and sauces. In the past, liquid foot items were typically packaged in bulky and rigid containers made from glass and rigid plastic material, but these were difficult and expensive for manufacturers to ship and store. Now, stand up pouches with a built-in nozzle or spout makes dispensing liquid foods easier than ever before.

Pet Food

As pet owners shift towards feeding their dogs and cats fresh pet foods made from fresh, real ingredients, pet food brands are moving away from those large, bulky bags filled with dry kibble. Enter doypacks. These polyethylene packaging solutions provide a better barrier against humidity and moisture, ensuring the food inside is kept fresh during storage and transport.

Nuts, Candies, and Snacks

Another popular application for doypacks are snacks, like nuts, candies, single serve coffee, and chips. Since doypacks can be designed with a zipper they can be used to package single-serving snacks and large family-sized packs alike. They'll provide superior protection against food spoilage, even after the packages are opened and resealed.

05 2 Doypack Configurations: What They Are & When to Use Them

04 Doypack Configurations: What They Are & When to Use Them

Benefits of a Doypack Stand Up Pouch

There are several benefits to choosing doypack stand up pouches for your packaging needs. Not only will they keep products fresher by protecting them from exposure to moisture and the elements, but they can help reduce waste and protect the environment. Here are a few key reasons why doypacks are one of the best packaging options for consumers in aa variety of industries.

Transportation and Storage

As mentioned, doypacks are incredibly lightweight and flexible, meaning they're very easy to store and transport. Gone are the days of having to figure out how to store large, bulky plastic bags. Now you can store doypacks flat until they're ready to use. Simply fill them up to capacity, add labels, and ship the bag off to their final destination.

Sustainability

As sustainability becomes more and more important to consumers, it's important for manufacturers to commit to the environment. Fortunately, since doypacks ensure that the products inside remain fresher for longer, your customers can cut back on food waste. And in this economy, any money saved is a step in the right direction. They can also be manufactured using sustainable materials and features for a full circle effect.

Customization Options

Doypacks are an excellent option for companies looking to set their cosmetics or food products apart from their competition. They can be fully customized to complement your product and showcase your brand. Here are a few things you can do to impress your customers:

Show customers you're eco-conscious by explaining more about the material you selected and how to recycle the stand up pouch.
Customize your cosmetics bag to include your logo, brand colors, or other eye-popping imagery. You only have a few seconds to catch your customers eye, and we can help!
Show you care about your customers health by including nutritional information, like calorie counts and allergen info.

07 Doypack Configurations: What They Are & When to Use Them

CarePac: Your Partner in Doypack Packaging

If you're looking for a doypack supplier that will give you superior quality, outstanding customer service, and a wide selection of customization options, you've come to the right place. We're proud to offer high barrier packaging in both small and large runs, so whether you're prototyping or restocking a large order, we can help. Ready to design a high-quality, fully customized doypack? Get started today!

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How to Create a Dieline in Illustrator

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How to Create a Dieline in Illustrator

Understanding Die Lines

As a designer, at some point you'll be tasked with getting your files ready for print. If the packaging company you're using prefers an Illustrator file, this guide will walk you through how to easily create a custom die line in one of the most popular platforms - Adobe Illustrator.

What is a Die line?

A die line is a diagram or template that helps ensure the proper layout of a printed product. In this case, it's the outline we use to print your pouch, bag, or other type of packaging. Custom die lines include cut lines, folds, design notes, and other markings for all types of packaging. Die lines aren't usually printed on the final product; rather, they're used to prevent manufacturing or printing errors. (i.e., an image in the wrong place or text that becomes unreadable in a crease.)

If you do not use dielines for your packaging, you take a major risk, as you'll need to re-order your packaging in the case of errors.

Basic Method for Creating a Die Line in Illustrator

Here is a simple step-by-step on how to create die cut lines in Adobe Illustrator for your printer:

Open your design/artwork in Illustrator
Go to Select > All
Go to Object > Group
Go to Edit > Copy and then to Edit > Paste in Place
Go to Window > Pathfinder and use the pathfinder window to select "unite" icon
With the path still active, go to Object > Path > Offset Path. Set the offset amount you'd like, and be sure to select "Round" in the Joins menu. Select your Miter limit and click OK.
Select the initial shapes and double click to delete it.
Select the offset path and in the Swatches window (Window > Swatches) set the fill to "none."
Click over the Stroke icon to make the stroke color active and set the stroke color to whatever your packaging company requires.

Things to Keep in Mind When Creating a Die Line in Illustrator

One important note: In Illustrator, make sure to keep your die lines in a separate layer. You can set that new layer to non-print in the Layer Options dialog -- clicking the "template" box will also make it a non-print layer. Then, when you go to print, make sure that "Visible and Printable Layers" is selected for Print Layers. This will effectively prevent the dieline layer from being printed during the printing process.

You can take this a step further and label your files as "DO NOT PRINT" so your printer has extra context. We've noticed that providing additional instructions to your packaging company never hurts.

How to Utilize Our Die Line Templates

Our goal is to get you the highest quality packaging for your product, and part of that process is making sure your Photoshop and Illustrator vector files are set up the right way. To assist you with this, our creative team put together some die line templates that you can download for free. This way, you don't have to worry about things like shape modes, offset path, swap fill, spot colors, fill color, curves, dimensions, image trace, and all the other things that can make the design process in Illustrator so complicated.

Available in a variety of dimensions (including 5x5.5, 3.25x5, and 14x10x16), we have several dieline templates for you to choose from, including specific dielines for some of our most popular dpackaging, including coffee bags, shopping bags, and packaging sleeves.

Things to Keep in Mind When Using Die Line Templates

Here are some quick tips to keep in mind when using our templates to prepare your art for printing:

Always develop art for your die lines in a layered file built in Illustrator
We need a vector file for all text and graphics in the collection
Do not create traps on your packaging
Delete any layers thar aren't used in your dieline
Use pantone colors, if applicable.
All digital printing on our packaging is CYMK (as such, PMS and spot colors will be approximate)

For more information about our dieline swatch templates (and to access our full gallery of dieline templates), please visit our dieline template page here.

Converting Die Lines to Custom Packaging Solutions

So, once you have your dieline ready to go, how exactly does your vector artwork get turned into custom packaging? Well, that's the easy part (for you) because that's where our design and print team comes in. Once you send us your vector file, we'll use it to put together a mockup. If you prefer to see a sample of your packaging in person before you proceed, we have prototyping options available.

Learn more about our prototyping here.

Why Choose Us for Your Packaging Needs

So, why choose CarePac for your custom packaging needs? We have the experience and capabilities required to take your packaging project to the next level, but if you still aren't sold here are some of the main ways we stand out from our competition.

Fast Lead Times

We offer some of the fastest lead times in the packaging space, which can help you save time and money. In fact, with our expedited lead times for digital printing, you can receive your order in as little as 15 working days!

Custom Options

From custom stickers placed in just the perfect spot to adding a specific shape, image, or form to your pouch, we can fully customize your packaging so you can achieve just the look you're going for.

Excellent Customer Service

If you're tired of waiting around for an answer from your current packaging provider, we would love to be put to the test. We will put you front and center and treat you like you matter -- because you do!

Low MOQs

Our MOQs are some of the lowest options available – full plate production runs as low as 5,000 pieces with a digital printed prototyping runs available from even fewer!

Contact Us Today

We're proud to offer high barrier packaging in smaller quantity runs, which makes creating and prototyping a new design even easier. Have your dieline ready to go? Have a question you need an answer to? Curious about how you can save with our prototyping? Contact us today to get started.

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Offset Printing vs Digital Printing: What You Need to Know

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Offset Printing vs Digital Printing: What You Need to Know

Introduction to Printing Methods in Packaging

Printing plays an essential role in product packaging, whether it's a short run production or packaging that you order over and over again. After all, without printing presses and designers who understand your printing needs, your packaging would blend in with everything else that lines the shelves. Imagine walking into Costco and buying your product packaging? No thanks!

In terms of printing methodologies, there are two main types: digital and offset printing. In this blog, we'll discuss digital printing, offset printing, and how offset printing and digital counterparts work to get your printing job done. Then we'll walk you through how to choose between offset and digital printing.

05 Offset Printing vs Digital Printing: What You Need to Know

What is Offset Printing?

Traditional offset printing is what you're thinking of when you think about large printing presses with metal plates and rubber blankets. Offset printing technology works by transferring an image from a metal plate to a rubber blanket or rubber sheet, and then to the printing surface. "Offset" refers to the idea that the ink is offset to the rubber blanket, and then transferred directly to different paper types.

Usually used to print magazines, books, brochures, posters, and other larger format items, the clear lines and crisp details on offset printed materials simply cannot be duplicated with digital printing. It does take a little more time to set up, but if you're seeking absolute perfection you can't go wrong with the high quality prints, color fidelity, and greater detail produced by offset printing. One thing to note: since it does take more time and effort to set up, offset printing is typically only used for larger volumes.

What is Digital Printing?

As you probably guessed, digital printing is a printing method that doesn't need printing plates and uses a digital press. The digital print process is similar to printing something from a computer or phone, where electronic files are sent to an inkjet printer and then printing directly onto the paper material. Often used for product packaging, direct mail flyers, and t-shirts, digital printing is more streamlined than offset printing and doesn't require as much expertise or equipment to set up.

Some other benefits of digital printing are that it's cost-effective, especially for low volume projects and print jobs that are simply too small for offset printers. It's also ideal for on-demand output, allowing for very rapid turnaround and personalization of smaller orders. If tight deadlines are the norm for your company, using digital printing technology is in your best interest.

06 Offset Printing vs Digital Printing: What You Need to Know

Offset and Digital Printing: Key Differences

When comparing offset printing vs digital printing, the key differences can be chalked down to equipment, speed, cost, sustainability, and customization capabilities. Here's a bit more about each.

10 scaled Offset Printing vs Digital Printing: What You Need to Know

Equipment

Since the offset printing process is more complex, it requires more equipment. Traditional offset printing requires metal plates, gears, rollers, and wet ink. It also requires an individual who understands the ins and outs of the complicated printing process. Digital printing, on the other hand, just requires a computer and a digital printing press.

Speed

Of the two printing technologies, digital printing is much faster since it doesn't require as much set up as offset printing. Simply import the file, open it, and press print.

08 scaled Offset Printing vs Digital Printing: What You Need to Know

09 scaled Offset Printing vs Digital Printing: What You Need to Know

Cost

Offset printing has a higher start-up cost than digital printing, but it can be less expensive per item depending on how large the order is. If you need a high volume of prints and want to focus on quality, offset printing might be your best choice. But if you have a lower order volume, digital printing is the printing method for you.

Sustainability

When it comes to the environmentally-friendliness of the two options, digital printing is often the more sustainable printing choice. This printing technique uses less ink and doesn't require the washing of plates. This is especially true if biodegradable inks are used and harmful chemicals are avoided.

07 Offset Printing vs Digital Printing: What You Need to Know

11 scaled Offset Printing vs Digital Printing: What You Need to Know

Customization Capabilities

Finally, if your focus is variable data printing (i.e., each piece printed with a different name, mailing addresses, or SKU number), digital printing is your only option. Unfortunately, offset printing doesn't allow for this type of customization. If you need personalized data added to your packaging, digital technology is your only choice.

Choosing Between Digital and Offset Printing

Choosing between offset printing and digital printing ultimately comes down to the unique needs of your project. No single printing method is the right choice for every project. You'll need to weigh all of the above considerations before choosing the printing methods that are right for you. Both digital presses and offset printing have their own pros and cons, and we can help you select the right one.

04 scaled Offset Printing vs Digital Printing: What You Need to Know

CarePac: Your Partner in Digital Printing

At CarePac, we have a long history in the digital printing industry and will help you design and create the perfect packaging for your project. Whether you're looking for custom finishes, affordable low volume jobs, or large quantities at a lower cost, we can help. Contact us today for all your full color printing and packaging needs. Our setup costs are minimal and we'll cost effectively print packaging in large volumes for a lower price than our competition.

Digital Printing FAQs

Do I need to print high quantities for digital printing?

No. With digital printing, you can print as many (or as few) pouches or bags as you need. Unlike offset printers, which are more complex to set up than digital presses, you won't be tied to an exorbitant order minimum.

Is digital printing or offset printing better for superior image quality?

Generally speaking, offset printing results in cleaner lines and crisper images.

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