technical guide to custom packaging
Packaging Design

A Technical Guide to Custom Packaging Design

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A Technical Guide to Custom Packaging Design

Introduction to Customized Packaging Design

While creating custom packaging can seen daunting, it doesn't have to be scary. If you're thinking about designing your own packaging, you'll soon come to realize that there are a lot of things to think about: minimum order quantities, corrugated packaging vs non-corrugated packaging, deciding on the right size, pouch or box style, how to set up the design file, and so much more! 

Fortunately, we're here to clear up a lot of the questions you may have about product packaging. Learn more about the technical nuances with our expert tips that can help elevate your branded boxes, pouches, and packaging products. 

Introduction to Customized Packaging Design
Understanding Your Brand and Audience

Understanding Your Brand and Audience

First things first, you need to align your brand's packaging design with the identity of your business. Of course, this requires you to truly understand your customers. Analyze the preferences and habits of your target audience: where do they usually shop for handmade goods or candles? Do they stress out about using recyclable or compostable materials and inserts, or do they not really care? 

If you haven't already done market research or set up buyer personas for your business customers, you'll want to do this ASAP. This way, you can customize your custom mailer boxes to align with their core values, budget, and interests. 

Design Fundamentals

Next, you'll want to think about the key elements of product packaging design. This includes the colors you want to incorporate into the design, in addition to typography, imagery, and size. So many of our customers do not take size into account, and purchase branded boxes that are too big or too small for their products. In addition to packaging your product, you'll need to account for extra room for packaging materials (packaging peanuts, wrapping paper, etc.) and any branding materials you'll be sending along with your product. 

For this step, it's important to understand that you'll be balancing aesthetics with functionality. After all, if your shipping boxes look fantastic but don't properly protect the products inside, they're pretty useless, right? And if they're functional but don't include branding or your logo, that's not ideal either. 

Design Fundamentals
Material Selection for customzed packaging

Material Selection

Now comes the fun part! (OK, maybe it's just us...) Different packaging materials serve different purposes and have advantages and disadvantages over other materials. We cover each of our materials pretty in-depth here, but here's the basics about some of our most popular materials.

  • CareClear- Our line of clear polyester laminated films. Clear materials allow for viewing windows and for the product inside to be seen by your customer.

  • CareFoil- Offers a very high barrier since it incorporates a layer of aluminum foil. Perfect for uses where maximum shelf life is required.

  • Care Kraft- Our Kraft material is perfect for uses case that require a natural look and feel, without sacrificing barrier. Kraft gives a paper look to a plastic bag.

  • CareRecycle and CareCompost- Our line of recyclable and compostable materials. Perfect for use in scenarios where opting for an eco-friendly choice is essential. 

  • As you can see, there's a lot to think about when it comes to selecting a material. Our team can help guide you through choosing the right material for your branded packaging. 

    Technical Aspects of Packaging Design

    As you probably guessed by the title of this section, this is where it gets pretty technical! Luckily, our team of friendly technical experts will guide you through the individual specifications, but here's the gist of it. The technical aspects you'll need to take into consideration include: dimensions, bleeds, and print specifications. You'll also need to take into account the sustainability considerations of your material choice, especially if sustainability is important to your core customer base. 

    Again -- we know this can get complicated, so it's important for us to point out that you won't be alone in this! We're here to help you customize your branded boxes so they meet your exact specifications. 

    Technical Aspects of packaging design
    Compliance and Legal considerations of customized packaging

    Compliance and Legal Considerations

    As you probably already know, each industry has its own standards and regulations, especially around material use and labeling requirements. For example, the cannabis industry requires very specific information and graphics to be added to custom packaging, including item quantity and information about third-party quality testing. The cosmetics industry, on the other hand, requires information to be added about animal testing and shelf life. 

    Although we are more than happy to help design and personalize custom boxes or shipping boxes that adhere to regulations, we encourage all our customers to check with their preferred legal counsel via phone for specifics. In some cases, they can even provide a template. 

    Choose CarePac for Your Custom Shipping Box

    As you can see, we're experts in everything you need to know about customized packaging and shipping boxes, including box style, the best placement for your logo, and which type of material is the most sturdy or budget friendly. We are here to help, and we encourage you to experience the CarePac difference for yourself. We are family owned and operated, and you won't be just another number to us. We handle each business partner with respect and care, and can help make your idea a reality. 

    Contact us today to get started on your custom mailer boxes. We provide Instant Quotes for your convenience, and you can also order samples or connect with us directly for more information. With zero setup fees or drama, we're the best choice in the industry. 

    Choose Carepac for customized packaging

    Design FAQs: Custom Boxes & Pouches  

    Here are a few common questions we receive about the design and production of custom boxes. 

    - How do I choose the right materials for my custom packaging boxes & pouches?

    There are a few important things to consider when choosing materials for your custom boxes, including the functionality and aesthetics of your bag. Functionality: think about barrier, durability, user experience, and size. Aesthetic: think about color, finish, and size. If your bag looks nice, protects the product inside, and doesn't burst or break during transport, it's a win! 

    - What are the key elements to consider in packaging design?

    The key things to consider in packaging design as it relates to your custom boxes include: design, material, compliance and legal considerations, logo placement, bag shape, artwork, and costs, among other important considerations. 

    - How do I optimize my packaging design for production?

    To optimize your packaging design for production, consider loading of the product (how much room you need to load your product in the bag), how you will seal the bag, and whether or not your product will fit in the bag with enough room to seal and not have it burst.

    - Where can I find inspiration for my custom printed boxes?

    To find inspiration for your own box options, browse the aisles for samples at your local store or check online! You may also find good inspiration on social media. 

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    Aerospace Packaging Solutions

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    round account button with user insidegrey Aerospace Packaging Solutions

    Aerospace Packaging Solutions

    The aviation industry is highly regulated and all plastic bags and pouches must meet very strict specifications. Whether it is a bag that will contain sensitive electronics for an extended period of time, or pretzels that will be distributed in-flight sometime in the near future, each must meet specific aviation standards and regulations.

    As a leading supplier of all types of plastic packaging to all industries, CarePac understands the stringent requirements of the aerospace industry. We're committed to providing a range of aerospace plastic bag solutions that not only satisfy our customers, but also meet the specifications of the highly regulated aerospace industry.

    Benefits of Aerospace Packaging Pouches

    Secure and reliable, our aerospace packaging solutions are engineered to protect airline parts, embodying flexibility and industry-specific innovation. Our packaging solutions for the aerospace industry offer a few key benefits, including dry product and corrosion shielding. Learn more about each below.

    Protect Dry Products

    Our barrier bags have extremely low moisture vapor and oxygen transmission rates, meaning the components inside will be protected every step of their journey, including during long term storage. By trusting CarePac with your packaging solutions, your components won't harden or cure when exposed to heat or pressure, thanks to the high-quality materials and design. 

    Aerospace Packaging GD almonds Aerospace Packaging Solutions
    Aerospace Packaging Techstore 82768 tea pouch mockup Aerospace Packaging Solutions

    Protect Against Corrosion

    We also provide barrier bags specifically for packaging components that are susceptible to corrosion during use and storage, especially after being used for many years. Since damage to engine or electrical components can mean the difference between life and death, it's important to trust packaging manufacturers (like us) who can offer the utmost in corrosion protection. 

    Why Choose CarePac for Aerospace Packaging

    Here are just a few reasons why CarePac is a favorite in the industry for mil spec packaging:

    We're experienced

    With over two decades of experience, we've worked with many clients in the aerospace industry throughout the years. We understand the logistics and complexities of the industry and aren't afraid of the regulations and strict packaging requirements. 

    We're reliable

    Not only are we as experienced as they come, but we're reliable. You will receive your shipping when promised, and you'll be kept up to date on any changes. This is incredibly important in the aerospace industry, where a late shipment can delay commercial flights and damage reputation for many years.

    We offer full customization

    If the packaging will be used by airline customers, customization is as important as fast production, logistics, and meeting other specifications. We can customize the bag to include your logo or any other branding that's suitable for the specific use case. 

    We're friendly and approachable

    And, on top of that, our customer service simply can't be beat. Our friendly team of design experts will help you design the bag for your use case. Whether you need aviation packaging for transport, ones that will protect against grease, or be made from specific materials, we can help. 

    How to Implement Recycled Plastics in Your Packaging Strategy

    If you're ready to reduce the use of fossil fuels and take the leap into sustainable packaging, and feel that PCR packaging is the right choice, implementing recycled plastics into your packaging strategy isn't difficult. The initial step is to assess feasibility of shifting to PCR packaging: audit your current packaging and supply chain, and evaluate how using packaging made from post consumer resin pellets will change this. 

    Next, you'll need to partner with the right suppliers and recycling facilities who have experience with these packaging types. Ask them about their experience with recycled products and which eco friendly packaging options they can offer you. Finally, work with them to determine what the best practices are for designing your packaging with PCR materials to maintain packaging effectiveness. 

    Packaging for Aerospace Industry: FAQs

    Here are a few common questions we receive about our aerospace packaging. 

    Can Carepac provide custom packaging solutions for unique aerospace components?

    Yes, we can create custom packaging solutions for a variety of use cases, including unique aerospace parts. We aren't afraid of a challenge! 

    What is Carepac’s MOQ?

    We have a low MOQ so you won't be tied to purchasing an exorbitant amount of packaging that you won't be able to use. 

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    Sustainable Packaging

    Exploring PCR Plastic: A Sustainable Packaging Shift for Businesses

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    round account button with user insidegrey Exploring PCR Plastic: A Sustainable Packaging Shift for Businesses

    Exploring PCR Plastic: A Sustainable
    Packaging Shift for Businesses

    What is PCR plastic?

    PCR plastic, which stands for post consumer recycled plastic, is an eco-friendly packaging process that utilizes recycled materials from PET bottles and existing plastics, giving them a second life in the supply chain. With billions of pounds of plastic waste generated each year, there is a serious need to expand the use of PCR plastics for new products.

    What is PCR plastic

    Advantages of PCR packaging

    While all recyclable plastic packaging is a step in the right direction for brands and businesses looking to reduce their carbon footprint, there are several specific benefits worth discussing, including marketing advantages and adhering to regulatory compliance. 

    Environmental Benefits

    The environmental benefits of using PCR packaging should go without saying. Using post consumer recycled plastic in lieu of other more wasteful materials can work towards reducing landfill waste, conserving precious resources and raw materials, and reducing greenhouse gas emissions. The environmental impact of recyclable packaging is the core benefit of using PCR plastics.

    Environmental Benefits
    Marketing Advantages

    Marketing Advantages

    Beyond using less energy and fossil fuels to manufacture and recycle, brands shouldn't overlook the marketing advantages of using PCR packaging. By adding messaging to your packaging about your company's sustainable manufacturing process and how it supports recycling programs, you can meet consumer demand for recyclable packaging, ultimately enhancing your brand image. 

    Regulatory Compliance

    As time goes on, more and more local, state, and federal regulations will focus on reducing the waste in the environment created by plastic packaging. By using PCR packaging now (instead of when you're "forced" to), you can beat the regulatory bodies to the punch and be prepared for future regulations on the use of recycled plastics for plastic bottles and other plastic products. 

    Regulatory Compliance

    Challenges of Using Recycled Plastic Packaging

    Of course, as with any type of material used for packaging, PCR plastic has some disadvantages. It's important to weigh any short-term challenges with long-term benefits before deciding if PCR plastic packaging is right for you. Our team can help you evaluate both sides to make a decision. 

    Discoloration

    The reheating process in creating this type of product packaging can alter its color and clarity. Though it foes not hinder functionality, it can clash with the aesthetic of some brands. Fortunately, many customers are forgiving of slight discoloration if they know it's enhancing the circular economy.

    Discoloration pcr packaging
    Supply chain complexities in pcr packaging

    Supply chain complexities

    The availability and consistency of the supply is not always guaranteed (because, after all, it requires that consumers recycle), which can cause delays. To help encourage recycling, some brands are printing information about how to use a recycling center on their new packaging. 

    Cost implications

    The initial upfront cost of using post consumer recycled material is more expensive than other options currently available. Still it's worth noting, that the long-term positive impact on the environment and meeting sustainability goals trumps any short-term financial impact of using recyclable packaging. 

    Cost implications of pcr business packaging

    How to Implement Recycled Plastics in Your Packaging Strategy

    If you're ready to reduce the use of fossil fuels and take the leap into sustainable packaging, and feel that PCR packaging is the right choice, implementing recycled plastics into your packaging strategy isn't difficult. The initial step is to assess feasibility of shifting to PCR packaging: audit your current packaging and supply chain, and evaluate how using packaging made from post consumer resin pellets will change this. 

    Next, you'll need to partner with the right suppliers and recycling facilities who have experience with these packaging types. Ask them about their experience with recycled products and which eco friendly packaging options they can offer you. Finally, work with them to determine what the best practices are for designing your packaging with PCR materials to maintain packaging effectiveness. 

    Future Trends & Innovations in PCR Packaging

    As time goes on, we expect more innovations to be made in regards to post consumer resin and how post consumer recycled content is made and used. As technology improves, plastics will be more widely recycled and regular plastic film (aka virgin plastic) will become less and less common. 

    We also anticipate that there will be an uptick in collaborations between companies and recycling initiatives, similar to how companies like Lush provide freebies to customers who bring plastic cosmetics containers back to the store for recycling. 

    Finally, and perhaps most importantly, we anticipate legislative changes that will impact the use of PCR products. These changes will likely mandate the use of PCR content in finished products so more plastic material is kept our of the landfills and our larger environment. 

    CarePac: Your Partner in PCR Packaging

    Regardless of the type of product you produce, a higher percentage of customers are focusing on the distribution chain and how it impacts the recycling stream. Fortunately, one plastic type that checks all the boxes and has a good shelf life is recycled PET packaging. Unlike virgin resin or virgin plastics, PCR packaging is created using plastic waste that already exists. 

    If you're ready to discuss switching to PCR packaging, you've come to the right place. With decades of experience in the industry, and a passion for sustainable packaging, we can help you get started. Contact us today. 

    CarePac_ Your Partner in PCR Packaging

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    Packaging Design

    What is Embossing

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    round account button with user insidegrey What is Embossing

    Embossing Guide: Elevating Packaging
     with Textural Enhancements

    What is embossing?

    If you've ever wondered "what is embossing", you've come to the right place. This guide will help you learn how to elevate your packaging with luxurious textural elements, setting your brand apart with a unique touch. You'll learn how to choose the right materials for the embossing process, designs to consider for the embossed pattern on your packaging, and how to choose the right partner to help you create a polished appearance through a custom embossed effect. 

    Understanding the differences between embossing and debossing

    Although this article discusses embossing specifically, we want to take the time to discuss debossing, since the two are often confused. If you touch the surface of the card and can feel a raised texture, this is an embossed image. If you touch the surface and feel a depression, this is a debossed image. Understanding the differences between the debossing embossing process can be confusing, so hopefully this helps!

    understanding between embossing vs debossing

    Embossing process: Embossed image techniques

    When it comes to embossing paper, there are a few different embossing and debossing techniques to consider, including blind embossing, heat embossing, combination embossing, and the dry embossing technique. We'll discuss each of these embossed designs and paper embossing techniques below. 

    Blind embossing

    This embossed paper technique allows you to add textured elements to your card stock or emboss paper using a heat tool, embossing powder, embossing ink, and a stamp. Heat embossing can be complex, but in general it involves foil emboss stamping or writing with a special ink, sprinkling embossing powder over the design, and heating it with a heat gun to create the desired raised effect. 

    Blind embossing
    combination embossing

    Combination embossing

    Combination embossing involves embossing and foil stamping the same image, and is given this name since it is quite literally a combination between standard embossing and foil stamping. Usually embossing metal plates (also called a sculptured die) will be used in this process, and it's best used with folding carton boxes, corrugated boxes, or rigid boxes. 

    Dry embossing

    Also referred to as relief or paper embossing, this technique involves creating a raised or textured pattern on paper or cardstock without using ink or heat. Blind embossing is a type of dry embossing, because it uses a stamped image to create an embossed or debossed pattern in lieu of using ink. 

    Dry embossing
    Registered embossing

    Registered embossing

    With registered embossing, a blind embossed image is placed with another element created using ink, foil or a second embossed image to create a unique 3D design. The registered emboss technique creates depth and texture, and is ideal for folding cartons and paper packaging, including paper mailers, floor displays, and branded wine bags. 

    Choosing the right materials for embossed packaging

    Typically, the best materials to use for embossing are card stock, rigid cardboard, or thick paper or other materials that provide a bit of rigidity. One household item that's commonly embossed is a business card, where the logo or name of the individual is in a raised area. 

    Design considerations for embossed packaging

    There are a few design considerations to keep in mind as you create your embossed packaging: 

    Choose the location carefully

    Look closely at your packaging to determine the exact location you want the embossed image to go. This way, you have a better idea of sizing and the space that's available for other details or images. 

    Choose the correct location carefully
    Convert your graphic to vector format for embossing

    Convert your graphic to vector format

    You want to convert your images into a vector format in order to keep the quality of the design. When using vectors, you can resize a graphic as big or small as you would like without compromising the quality of the image.

    Do not go overboard with your design

    Keep it simple! Too many details can muddle the graphic or distort the image. As a rule of thumb, the simpler you can make the design for the embossing or debossing process, the better the results will be. 

    Do not go overboard with your design in embossing
    Think about the back while embossing

    Think about the back

    When considering an embossed design, it is incredibly important to think about the reverse side of your card or packaging. If you plan on customizing or using the backside of the paper, you may want to consider a different technique. 

    Select your material wisely

    Last but not least, select your material wisely. We discussed some appropriate material to consider above, but if you're in doubt our CareDesign team can help you select the right material for your design. 

    embossing vs debossing Select your material wisely

    CarePac: The embossing experts

    At CarePac, we have been crafting packaging that has a shiny or polished appearance for years. We have experience with both embossing and debossing, and have a state-of-the-art die cutting machine. We'll help you select a material, work with you to determine if using metal is appropriate, and can even create a beautiful multi level emboss design for your packaging. 

    You started this blog wondering "what is embossing" and we hope we've provided some clarity. Ready to get started on your project? We are, too! Contact us today to get started. 

    CarePac_ The embossing experts

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    Laser Cutting The Science of Laser Cutting in Packaging Design
    Other Packaging Topics

    The Science of Laser Cutting in Packaging Design

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    round account button with user insidegrey The Science of Laser Cutting in Packaging Design

    The Science of Laser Cutting in Packaging Design

    Laser cutting is an extremely precise and versatile method that uses a laser beam to cut various shapes or objects out of plastic, acrylic, or other materials, regardless of material thickness. In packaging design, specifically, laser cutting with a focused laser beam ensures dimensional accuracy, and is more accurate than many other types of cutting, regardless of material thickness.


    Additionally, laser cutting with a laser beam is a cutting edge technology often used to cut materials for prototyping or low-volume production runs.


    Sometimes referred to as laser scoring, laser cutting also means that packages can be opened effortlessly because they're constructed with materials that provide clean and easy opening. If you sell or manufacture products that will be opened by a consumer (think: candy, coffee, or any other type of snack), then our laser cutting capabilities should be considered. 

    How Does Laser Cutting Work?

    As you probably guessed, the laser cutting process works by using a laser cutting machine and a high-powered laser beam to cut materials. These laser beams don't cut or melt and don't waste heat or have high power consumption; instead, the laser beam vaporizes the material which prevents it from catching fire or degrading. The laser wavelengths can be visible or invisible to the eye, depending on the light spectrum of the wavelength. The laser beams pass through several mirrors before converging at a single spot.


    A special laser cutting software in the laser systems moves the laser head/module back and forth over different materials via an automated process, per the settings that are entered into the computer controlled machine via computer numerical control (CNC).


    As soon as the laser beam lands on the intended target, the temperature increases, causing sublimation. Depending on the strength of the laser beams, this process can be done in one pass or may require several passes to cut materials with the laser head. 

    What Materials Can Be Cut By a Laser Beam?

    As a packaging and pouch provider, we typically use the focused laser beam to cut through plastic material, paper, or cardboard, but laser cutting can be used to cut through a various materials, including very thick materials and thin materials, too.


    Since not all materials are compatible, particularly thicker materials, here just a few other materials that can work with laser cutting technologies to create extremely precise cuts. From wood to metals, learn about the various materials that can be used with a laser generator:



    Laser cutting machines are often used to cut through wood, regardless of the material thickness. If you've ever held a wood Christmas ornament or seen cutting boards with letters engraved into it, these are two examples of how laser cutting is often used with wood.

    Acrylic

    If your application requires an attractive, clean, and beautiful finish, using acrylic in tandem with laser cutting is a good choice. Awards, trophies, and decorative items and figurines that are made out of acrylic are often the result of laser cutting.


    Plastic

    This is where CarePac shines! Some of the plastic materials that are suitable for use with a laser cutting machine include: acrylic (PMMA), polystyrene (PS), polyethylene (PE), and polypropylene (PP), just to name a few. Different plastics have different melting points, so always check with a professional about material compatibility.


    Fabric

    Since laser cutting can create extremely clean cuts, it can be used to cut shapes out of different types of fabric, including cotton, silk, polyester, and leather.


    Paper and cardboard

    Have you ever seen a beautiful paper lantern with intricate shapes cut into it, or seen a beautiful wedding invitation with lots of embellishments? Chances are both of these items were created by using laser cutting in combination with paper or cardboard materials.


    Metals

    Since metal is so hard, it almost always requires a high powered pulsed laser beam to cut through it. For cut metal, specifically, using fiber lasers is ideal, since this type of laser is high power and produces very high energy laser pulses. Need to cut metal? Using a high power laser is key. 

    Why Laser Cutting for Custom Pouches?

    When it comes to laser cutting for custom pouches, there are a few things that separate this type of industrial cutting technology from others. Here are just a few of the core advantages of laser cutting:


    Extremely precise

    Laser cutting is perhaps the most precise cutting process, especially when compared to other manufacturing processes. If accuracy and preciseness is important, using laser technologies is the best choice.


    Very efficient

    Producing products using laser cutting is extremely efficient. The metal cutting industry, in general, has tried-and-true processes in place that can create intricate designs with laser processing in a very short mount of time.


    Customizable

    One of the best parts of partnering with a laser cutting business for your marketing materials or products is that it's highly customizable. Since the high powered laser only cuts where you tell it to, cutting thick materials is just as easy as cutting thin ones.


    Flexibility

    The laser cutting process is often used for short runs and prototyping, so you won't be tied to large orders. This is one of the key advantages of laser cutting machine.

    Now that you know more about the advantages of laser cutting, read on to learn more about two different manufacturing processes that use laser cutting: laser perforation and scoring. 


    Laser Perforation & Scoring

    With laser perforation and scoring, your barrier films can be made "breathable", meaning you can package things that need to breathe, like fresh-cut produce. Some common applications for laser scoring include:

    • Fresh-cut produce

    • Steam release for microwaveable packaging, like popcorn.

    • High-altitude burst elimination

    • Venting of excess air in bulk packaging that can build up over time.

    Since laser scoring requires no tooling, it has a lower up-front cost, making it a viable alternative to more traditional plasma cutting methods. 

    Why Choose CarePac for Your Laser Cutting Needs

    With decades of experience in the flexible packaging industry, CarePac is your go-to source for all your laser cutting needs. We have access to the highest-quality laser cutting machines and technology, including fiber lasers, transverse flow lasers, and high power CNC machines. Our laser cutting services are affordable, efficient, and we proudly perform all work in the USA.


    Our CareDesign team is on hand to answer any questions you may have, from the desired cutting width to how our high energy fiber laser works. Contact us today to get your project started.


    Laser Cutting FAQs

    What materials can be laser cut for packaging purposes?

    A variety of different materials can be used with a seed laser, including paper, plastic, cardboard, stainless steel, and acrylic.


    Can laser cutting services be used for all types of packaging designs?

    Yes. As long as the high energy laser beam is compatible with the material you're using, our laser cutting services can be used for all types of packaging designs.


    What are the cost implications of opting for laser-cut packaging?

    Though the cost of laser cutting services varies greatly depending on on the laser power and whether it's a fiber laser or uses radio frequency energy, it does have its advantages in that it has low start-up costs.


    What is the turnaround time for producing laser-cut packaging?

    Laser cutting services typically take 2-4 days, but this depends on a variety of factors, including the project size, the types of laser used, and the type of material (i.e., stainless steel is more expensive for laser cutting machines to cut through than other materials.) 

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    Foiling Techniques for Eye-Catching Packaging Designs

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    round account button with user insidegrey Foiling Techniques for Eye-Catching Packaging Designs

    Foiling Techniques for
    Eye-Catching Packaging Designs

    When it comes to selling your product, first impressions matter. And the best way to make a good first impression is through your packaging design. If you're looking for ways to take your packaging solutions to the next level, there are a variety of custom packaging techniques to choose from, including embossing, debossing, and foil stamping. Which you choose ultimately depends on the substrate and the type of unique designs you're most interested in creating. 

    In this blog, we'll discuss foiling techniques in custom packaging, including the metallic foil stamping process and the unique benefits of foil stamping.

    What is foil stamping?

    Foil stamping is a specialty printing process that uses metal dies, heat, and pressure to apply foil films directly to your packaging in a thin layer. Although hot foil stamping is the most common form of foil stamping, some companies opt for a cold foiling printing technique, which uses UV light to transfer the metallic foil (instead of heat and pressure) to your packaging material. 

    For the sake of this blog, we will discuss using hot stamping foils to create eye catching designs, specifically. Read on to learn about the different types of foil stamping applications and techniques, regardless of your preference for a matte or glossy look.

    What is foil stamping
    Common foil stamping applications

    Common foil stamping applications

    Often used in stationery, labels, holiday cards, certificates, book covers, and post cards, the addition of a gold or silver foil to your product packaging can give it a very elegant and high-end appearance. Although gold foil is an incredibly popular choice, there are a variety of metallic foils and foil colors to chose from, including holographic foils, metallic or copper, silver foil, and foils with a glossy finish. 

    Different foiling techniques in packaging

    Based on the substrate, type of finish, and desired effect, you can choose from one of these hot stamping techniques. Learn more about the different methods of gold foil stamping below. 

    Flat metallic foil stamping


    With flat foil stamping, a copper or magnesium metal stamp or metal die transfers the foil directly onto the substrate. This is a simple, and economical process and is ideal for companies on a strict budget. 

    Vertical foil printing


    With vertical hot foil stamping, silver or gold foil designs are stamped directly onto flat packaging and paper products in specific cylindrical shaped areas using heat. 

    Sculpted foil stamping


    This hot stamping technique uses metal dies to achieve a raised image via embossing the material. The end result of this stamping process is a clearly designed and "carved" look. With this technique, you can feel the stamped area with your hands.

    Peripheral foil printing


    This stamping process involves transferring foil to the outer perimeter, across the entire circumference, of the product. As you probably guessed, this stamping option is a more expensive option since it involves adding the metallic foil film to the entire package. 

    Design considerations for foil stamping

    If you're considering incorporating gold foil into your packaging designs, here are some quick tips to keep in mind as you explore the many different types of materials and designs: 


    • Use vector art instead of bitmap or raster as you prepare your file for printing
    • If you're adding stamping foil to text, in most cases, the minimum recommended font size is 8pt (also remember that types appear bolder in foil then they do in ink)
    • Space out your text for enhanced readability
    • Remember that gold foil printing can be combined with other elements, like high gloss or a rainbow effect. You also aren't limited to gold: you can choose silver, metallic paper, or holographic foil.
    Design considerations for foil stamping
    Evaluating the costs

    Evaluating the costs of adding metallic foils into your packaging

    Foil stamping may not appear cost effective from the start, but the process can help increase the perceived value of your brand. Whether you're competing with other brands or want your brand to reach a new target audience, foil printing is a great option. Whether you opt for gold foil, holographic foil, or one of the other types of foil stamping, one thing is for sure: foil stamping is eye catching and the perfect way to enhance your brand image, regardless of the color or types of foil you use. 

    Choosing the right partner for foiling

    As you can see, foil stamping and foil printing is an incredibly complex process. It's important to find a partner that's well-versed in foil stamping, embossing, debossing, and other printing techniques. 

    Fortunately, CarePac lives and breathes product packaging and is very experienced with hot foil stamping. Our CareDesign team can help walk you through the stamped process, from the design stages all the way through shipping. With CarePac, creating the packaging of your dreams is possible! Contact us today to get started. 

    Choosing the right partner for foiling

    Foil stamping FAQs

    How does foil stamping enhance the visual appeal of a brand's packaging?

    Since foil stamping produces a reflective and vibrant finish, it can help catch your customer's attention. Gold, silver, or holographic foil stamping can also make your product more noticeable and attractive on the shelves. 

    Can foil stamping be integrated with other design elements on packaging?

    Yes! With foil stamping, you aren't just limited to...foil stamping! You can create packaging that also includes features like soft touch, matte, or holographic or metallic paper elements or materials. 

    What is the turnaround time for a foil stamping project with CarePac?

    Our innovative lead-time menu gives you more control over your printing or stamping project. We offer Express, Standard, and Economy options. You can learn more here.

    Do you offer foil stamping prototyping before final order placement?

    Yes! If you want to see your foil stamping project before you put in a large order, there's no pressure. Just inquire about our printing and prototyping options as you get started with your design. We're ready to help you achieve the perfect packaging on a timeline that works best for you. We can also help you select the right material, whether you prefer a matte or glossy look. 

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    World Tea Expo Pouch Packaging Provider

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    World Tea Expo Pouch
    Packaging Provider

    About the World Tea Expo

    You've spent years crafting the perfect blend of chamomile and ginger, but are concerned about the fierce competition in the tea and beverage industry. Or maybe you're the vice president of a brand new tea brand and are hoping to network and cultivate meaningful new relationships in the tea and coffee industry. Or perhaps your current packaging just doesn't seem to keep your tea fresh and your business is seeking some professional advice from other packaging suppliers... 

    If this sounds like you, the World Tea Expo is probably already on your radar. With eight international world tea pavilions, a tea bar, a team primer certification, and a beverage challenge, the World Tea Expo is the premier expo for the tea industry. And, if you fall into the third category, we're especially looking forward to meeting you and discussing some fresh ideas at this year's World Tea Expo in Las Vegas! 

    Why CarePac?

    We're a premier packaging partner for companies of all sizes. Our customers range from the smallest tea shop to the largest tea manufacturers, and everything in between. Not only does our packaging help with preventing deterioration of your tea, but it'll provide an outstanding barrier against organic vapors. 

    Tea leaves might come from around the world, but your packaging shouldn't. All our products are proudly made in the USA, and we pride ourselves on being a small and family-owned company with low MOQs. This doesn't mean we can't handle volume, though! Regardless of the size or scope of your project, we can help create the perfect packaging to complement the unique flavors of your latest blend. Bonus: it might improve taste and increase sales, too! 

    Why CarePac for world tea expo

    Pouches we offer to the tea industry

    Although we offer hundreds of different bag and pouch variations, if you're researching the World Tea Expo you probably only care about tea! Here's some quick information about the wholesale packaging our services have been creating for companies in the tea industry: 

    gusseted

    Gusseted

    Our gusseted bags are ultra durable and allow the pouch to stay upright. Though it's an older bag configuration, it's still an incredibly popular choice for the tea industry. 

    Stand up pouches tea expo

    Stand up pouches

    With over 50 materials available, we have a material that will ensure your stand up pouch has superior seal strength and will keep the packaged teas inside as fresh as they were the day the pouch was packed. 

    2-seal and 3-seal pouches

    2-seal and 3-seal pouches

    2 and 3-seal bags are very easy to pack and seal and can include a zipper or hang hole for added customization. 

    All three packaging options will help extend the shelf life of your tea, meaning your customer will be happier and the big box retailers you partner with will be, too! Keep up with trends in packaging and partner with the best of the best. 

    
Customization-options-for-tea-expo-packaging.


    Customization options to consider 

    The tea industry is seeping (pun intended!) with competition, and standing out from the crowd comes down to marketing and packaging. Fortunately, we can help with both by customizing your packaging in a creative and fun way that will keep up with trends and showcase your teas. Here are a few areas of customization to start thinking about: 

    • Materials- For tea and coffee, we recommend CareSilver-PVP, CareFoil- PAP, and CareKraft-MKVP.
    • Printing/finishes- We can print using digital or rotogravure and offer pouch finishes that include gloss, matte, and soft touch effects.
    • Zippers- Do you sell your tea or coffee in bulk and need a built-in zipper to help extend the shelf life of your tea? We can do that!
    • Tamper proof- We can incorporate tamper proof elements into your bag so your customers know if their tea has been tampered with before purchase.
    • Eco-friendly options- In today's environment, finding eco-friendly bag options is more important than ever. Even better, our sustainable options provide the same quality as our regular bags.
    • Roll stock options- Keep your business moving with roll stock options that work with a form fill seal machine and assembly line.

    See you at the Expo!

    Want to talk to us in person about your packaging needs or sustainability goals? Curious about how we can help your restaurant or business succeed in a highly competitive market? Have questions about our customization process and how it can help with marketing your product? You can catch us at the 2025 World Tea Expo!

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    Other Packaging Topics

    Heritage Packaging Competitors & Alternatives for Custom Pouches

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    Heritage Packaging Competitors &
    Alternatives for Custom Pouches

    Established in 1990, Heritage Packaging provides unique sustainable packaging and protective packaging solutions that can't be bought off the shelf. Their team of packaging engineers, machine operators, and fabricators work together to create packaging solutions, including food packaging, for their clients. 


    Although Heritage Packaging is one of the leading manufacturers in the packaging industry and developed a state-of-the-art packaging feature, they aren't for everyone. If you're hoping to learn more about Heritage Packaging alternatives, you've come to the right place. In this blog, we'll discuss some of Heritage Packaging's key competitors and emerging players in the flexible barrier packaging space. 

    CarePac: The Preferred Vendor for Sustainable Packaging Alternatives

    CarePac hertiage packaging alterntaives Heritage Packaging Competitors & Alternatives for Custom Pouches

    Unlike some of the other Heritage competitors on this list, CarePac lives and breathes flexible packaging. We have 10+ years experience in the industry, and constantly seek plastic alternatives and sustainable packaging that will help reduce your carbon footprint. If you're trying to avoid single use plastic and are looking for a biodegradable alternative that produces less waste, our solutions can help. 

    But, don't just take it from us. Take it from our happy customers, who said this on Google: "This company is amazing with their customer service and fast shipping. They also have a great amount of bags and pouches that your business could use. The products are durable with great quality and a professional experience. Be sure to check them out for your needs. I am positive you will be glad you did!"

    Curious about our other products, our company, our business model, our services, the materials we use, cost, trends in the industry, or anything else? Browse our website to learn more or contact us today

    Other Heritage Packaging Competitors

    According to Semrush, an analytical tool used for digital marketing purposes, Heritage Packaging's key organic competitors include: 

    Heritage Container

    Heritage Container is one of the leading sustainable packaging alternatives to Heritage Packaging. They believe that retail and food packaging is part of the product, and focus on offering packaging materials made out of sustainable materials. This Heritage competitor is ideal if you're concerned about carbon emissions, greenhouse gas emissions, reducing plastic waste in the landfills, your carbon footprint, and the environmental impact using single use plastic in your packaging. 

    the heritage container
    The Packaging Company

    The Packaging Company

    Based in New Zealand, The Packaging Company is a 100% locally owned and operated packaging supplier. They have 85 years of packaging knowledge, and are dedicated to providing the best price on their packaging, promoting product integrity, and high-quality service. Although their range of packaging products includes packaging alternatives like bubble wrap, liners, cardboard boxes, produce bags, and adhesive tapes, they focus primarily on the manufacture of custom printed polythene packaging. 

    Victor Packaging

    Victor Packaging is an innovative manufacturer of plastic tube packaging in South East Asia. Composed of six different packaging companies with 450 employees in Thailand, they offer a wide range of PBL tubes and PET bottles, primarily for the beauty industry. Their packaging is trusted by leading brands like L'Oreal, Nivea, and Amika, and their packaging can be used for a variety of health and beauty applications. 

    Victor Packaging
    ABC Packaging Direct

    ABC Packaging Direct

    ABC Packaging Direct is a global supplier of flexible packaging, including food packaging, pouches made from single use plastics, and styrofoam. They strive to be an end-to-end strategic packaging and sourcing partner for businesses of all sizes, and take a relationship-first approach to sourcing raw materials for their packaging. 

    The Need for Custom Pouch Packaging & Packaging Materials

    custom packaging solutions Heritage Packaging Competitors & Alternatives for Custom Pouches

    In recent years, there has been a growing demand for personalized and custom packaging solutions that also reduce plastic waste and protect renewable resources. Unfortunately, due to their sheer size and market value, Heritage Packaging and many of its key competitors simply cannot meet consumer expectations for packaging in this area. 

    To put it simply, fully customizing a packaging product using plastic alternatives while maintaining product integrity isn't easy, and doing so while reducing greenhouse gas emissions and avoiding wasteful paper mills is even more difficult. 

    Fortunately, packaging companies like CarePac are moving in the right direction. We can create flexible packaging that's 100% customized, allowing customers to create eco-friendly sustainable packaging that keeps its environmental impacts in view that accurately represents your brand. From the top of the bag to the bottom, we'll find solutions for branding that you won't find elsewhere in the packaging industry and do all of this while still caring for the environment. 

    Emerging Trend: Sustainability and the Environment

    One of the biggest emerging trends in flexible packaging centers on reducing the environmental impact of packaging materials. The three branches of sustainable packaging include landfill diversion through the development of materials that are easily processed by recycling facilities. Two, biodegradable plastic bags that customers can compost with other food waste, or send to a specialized composting facility. Third, using recycled plastic in the composition of the bags (also know as PCR or post consumer recycled. 

    Emerging Trend in heritage packaging Sustainability

    Sales of sustainable packaging alternatives have increased each year and with the adoption of sustainability goals by large companies such as Coca Cola which plans to "[m]ake 100% of our packaging recyclable globally by 2025— and use at least 50% recycled material in our packaging by 2030."

    So as the composition of the plastic that is used in bags and pouches changes, brands have to stock the biodegradable, recycled, and sustainable material that their customers are looking for. 

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    Cannacon Pouch Packaging – Custom Cannabis Pouches

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    Cannacon Pouch Packaging
    Custom Cannabis Pouches

    CannaCon is the premier B2B cannabis tradeshow, focusing on all aspects of the cannabiz, including cultivation, retail trends, product packaging, marketing, branding, and so much more. Each year, thousands of like-minded entrepreneurs head to CannaCon South, West, Northeast, and Midwest to create and strengthen their partnerships within the cannabis industry. This year, you can join 800+ exhibitors and 25,000+ attendees to network, learn, and have some fun! 

    If you’re curious about cannabis pouch packaging specifically, you’re in luck! In 2024, CarePac will be attending CannaCon, and we’ll be available live and in person to answer any and all your questions about cannabis packaging. 

    Why CarePac?

    Why not CarePac? First, we’re California-based, meaning we’ve been packaging cannabis for a lot longer than a lot of the other guys. We’re well-versed in the ins and outs of cannabis packaging, including compliance requirements and the essentials like child resistance properties and making sure the bags are smell-proof and tamper-proof.  

    We pride ourselves on being small and family-owned. When you contact us, you’re contacting the owners of the company directly, and we strive to make every single customer a repeat one. All our products are proudly made in the USA, and we don’t tie you to exorbitantly high order minimums. We offer prototyping as few as 100 units, meaning you can sell limited runs or special strains without having to worry about storing or keeping excess pouches. 

    why-choose-carepac-for-cannacon-packaging

    Types of Cannabis Packaging We Offer

    Although we offer hundreds of different bag variations, we do offer specialty pouches that are catered specifically to cannabis brands. Here are a few of the packaging options we recommend for our roster of clients in the cannabis industry: 

    The outer packaging that a customer leaves the dispensary with is the perfect opportunity for branding and customization. We can make custom printed child resistant packaging in a variety of styles, including shopping bag styles and standard exit bags.

    Because edibles are consumed, it’s important that your packaging reflects the quality of the product inside. It’s also important that it keeps the product inside fresh. Fortunately, our edibles packaging can do both. 

    Not only is custom gummy packaging a great way to make your cannabis product look as good as it tastes but, when manufactured correctly, it’ll ensure your product is compliant with laws and regulations and will make sure the cannabis and CBD gummies inside stay as fresh and as potent as they were the day they were made.

    We understand that the cannabis flower is sensitive to the environment so we work hard to maintain your high standards by utilizing high quality, sustainable, materials to ensure that your marijuana, CBD, hemp, and other cannabis flower products stays fresh in the bag. Shop our selection today!

    customization-options-for-cannacon-packaging

    Other Customization Options

    Let’s face it -- the cannabis industry is highly regulated, as it should be. As such, there are certain regulations and restrictions cannabis companies need to meet with their packaging. Fortunately, CarePac can customize your bag to include the following: 

    Child-resistant properties

    Smell-proof properties

    Tamper-proof properties

    Custom printing/finishes

    Catch Us @ CannaCon

    Want to hold and inspect our high-quality cannabis bags in person? Have questions about our customization process? Want to learn more about how our bags can help you meet certain regulations in your state? You can catch us at 2024 CannaCon, even if it’s just to say “hi!”

    City

    Date

    Albuquerque

    May 17, 2024 (10AM - 5PM)


    May 18, 2024 (10AM - 5PM)

    OKC

    April 5, 2024 (10AM - 5PM)


    April 6, 2024 (10AM - 5PM)

    Rochester

    June 20, 2024 (10AM - 5PM)


    June 21, 2024 (10AM - 5PM)

    ST. Paul

    August 16, 2024 (10AM - 5PM)


    August 17, 2024 (10AM - 5PM)

    Cleveland

    October 3, 2024 (10AM - 5PM)


    October 4, 2024 (10AM - 5PM)

    OKC

    Booth: . . . . . . . . . . . . . . . . . . . . . 


    April 5, 2024 (10AM - 5PM)
    April 6, 2024 (10AM - 5PM)


    Location: OKC Convention Center 100 Mick Cornett Drive, OKC 73109

    Albuquerque

    Booth: . . . . . . . . . . . . . . . . . . . . . 


    May 17, 2024 (10AM - 5PM)
    May 18, 2024 (10AM - 5PM)


    Location: Albuquerque Convention Center 401 2nd St NW, Albuquerque

    Rochester

    Booth: . . . . . . . . . . . . . . . . . . . . . 


    June 20, 2024 (10AM - 5PM)
    June 21, 2024 (10AM - 5PM)


    Location: Joseph A. Floreano Rochester Riverside Convention Center, 123 E Main St, Rochester, NY 14604

    ST. Paul

    Booth: . . . . . . . . . . . . . . . . . . . . . 


    August 16, 2024 (10AM - 5PM)
    August 17, 2024 (10AM - 5PM)


    Location: Saint Paul River Center, 175 Kellogg Blvd, St. Paul, MN 55102

    Cleveland

    Booth: . . . . . . . . . . . . . . . . . . . . . 


    October 3, 2024 (10AM - 5PM)
    October 4, 2024 (10AM - 5PM)


    Location: Huntington Convention Center, 300 Lakeside Avenue, Cleveland, OH 44113

    Cannabis Packaging FAQs

    Can you provide examples of other cannabis brands or similar products that have successfully used your flexible barrier pouches for compliance and branding purposes?

    Yes, we will have examples available at CannaCon, and here are a few visual examples as well.

    Can you provide information on the sustainability of your packaging materials and your commitment to environmentally friendly options?

    We currently offer several compostable and recyclable materials. While these are great options, they do have less of a barrier. As such, we recommend using these materials for limited edition strains or smaller-batch products. 

    What is the production lead time for your flexible barrier pouches?

    CarePac offers a unique lead-time menu. Unlike some of our competitors, we offer total customization, from the size and material to the features included in your bag. As such, we have to plan our production more carefully than the companies that fit everyone into a few set sizes and use only one print method. Our fastest production lead time is 3 weeks.

    Are your flexible barrier pouches suitable for different cannabis product formats, such as flower, edibles, concentrates, and pre-rolls?

    Yes, we can create flexible barrier pouches for a variety of cannabis products, including edibles, flower, concentrates, pre-rolls, gummies, and beverages.


    What innovations or special features do your pouches offer that could enhance the overall security and consumer experience of cannabis products?

    One special feature that we can include on cannabis pouches that can help enhance security is holographic elements or QR codes. 

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    How to Find the PMS Code/Color – Step by Step Tutorial

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    How to Find the PMS Code/Color
    Step-by-Step Tutorial

    Everyone knows Tiffany blue means diamonds, and McDonald's yellow means French fries. These brand colors are synonymous with the company's name and what they sell, which is no easy feat. If colors matter to a brand, making sure the colors are accurate when printing marketing and branding materials matters more. But, if you're reading this blog about Pantone color, we don't have to tell you this! 


    In this blog, we'll walk you through how to easily find your Pantone color in Adobe Illustrator so you can effortlessly perfect and print your color choices for stunning designs on paper, plastic, or other materials. But first, we'll walk you through the background and basics of colors in Adobe Illustrator. 

    Understanding Pantone Color

    PMS is an acronym for "Pantone Matching System". As such, PMS colors are Pantone colors that can be specified for commercial printers. Pantone colors are custom-mixed ink colors that you can request for something like your logo, company name, or other branding asset. 

    Just like a homeowner might select a Pantone color for their walls or custom couch, you can choose Pantone color group for your marketing materials using Pantone colors in Illustrator. 

    Why? Well, accurate color representation matters in design almost more than the logo or "about the company" section on a package or pouch. Your customers see Pantone color before they see branding, and by using the Pantone color system to find the appropriate Pantone color number you can be sure you're using the right Pantone color. 

    Understanding Pantone color
    Pantone Connect

    Pantone Connect

    Pantone Connect is a new service from Pantone which combines a website app and an Adobe plugin to work with Pantone colors. 


    If you are willing to pay the monthly fee for Pantone Connect, you can download and install the Pantone Connect plugin and access up to date colors using that plugin. 

    Using Adobe Illustrator's color tools

    Within the latest version of Adobe Illustrator, there are a variety of Pantone color tools that designers can use to choose colors and use them to create marketing materials. From swatches panel to the eyedropper tool, it can quickly get confusing! Here are just a few of the color tools you'll find within Adobe Illustrator, not all of which are directly related to Pantone colors:

    Eyedropper Tool

    By using the eyedropper tool in Adobe Illustrator menu, you can sample colors from anywhere in an image and add them to your swatches panel. This way, you can easily apply the sampled color to another object on the Illustrator canvas. 

    Eyedropper-tool
    Swatches panel

    Swatches Panel

    Also called the color panel, the swatches panel is where colors, tints, gradients, and patterns are stored. You can color mix and edit, or check if the color is safe for print in the swatches panel. 

    Color Guide Panel

    The Color Guide Panel generates a set of color swatches that go well with a base color that you define, also referred to as an "open swatch library". Think of the color guide panel as a color inspiration tool that you can use while you create or recolor artwork.

    Color guide panel
    Color Picker Dialogue Box

    Color Picker Dialog Box 

    This is where you fine-tune your choice of colors in Adobe. Here you can create a custom color by entering color values, or by choosing from a library of colors, or a swatch library. 

    Now that you know more about the different Pantone color tools within the menu of Adobe Illustrator, we'll walk you through how to use the Pantone system color library using Illustrator. 

    How to find PMS color in Illustrator

    If you're using Adobe Illustrator, it's easy to find the PMS color of your logo. Just follow these steps, and you can easily apply the PMS color to other marketing materials. Here's how to find Pantone colors in Adobe programs:


    • Open the file and click on your logo using the "Direct Selection" tool in the drop down menu.
    • On the right side of the window, click on "Colors Panel".
    • After you find Pantone color or hue, it will be displayed on the overhead menu of the window. 

    You can then use the search bar or pop up menu to recolor artwork or incorporate the Pantone panel of colors into your marketing materials using the recolor artwork tool. Just be sure to use the 'Save File' option so you can pick up your printed project at a different time in the future.

    An important note about Pantone colors in Adobe Illustrator

    Told you it's easy! One important thing to keep in mind: this tool will not show you the exact color of your logo, rather it'll show you the PMS color that most closely matches the color you're currently using in your logo. You can find the same colors in the preferred color mode your printer uses, whether that's the CMYK system or RGB. 


    This is a great tool to use in Adobe Illustrator if you're looking for the closest PMS match, or if you're in the process of re-branding and want to switch your logo color to one that's part of the Pantone swatch panel or Pantone palette. 

    important note about Pantone colors in Adobe Illustrator

    Applying Pantone Colors to Your Design

    So, now that you know what your Pantone color is, how should you apply Pantone swatches to your marketing materials? Well, that's purely up to you! Here are a few ideas on how to apply Pantone colors to your artwork: 

     

    • Incorporate your Pantone color into your logo image, or use it in lieu of a logo on your artwork or packaging.
    • Remember that certain CMYK, RGB, or Pantone colors mean certain things to customers. For example, green is often used for natural or healthy foods, while yellow is typically used for serotonin-inducing products.
    • Use colors to draw attention to the most important parts of your packaging.
    • Just remember: once you've confirmed your Pantone palette, make sure every member of your design team knows how to access the Pantone colors in Illustrator. This way, they can use the palette on your brand's artwork and printed materials.

    Pantone Colors & Adobe Illustrator FAQs:

    Here are some common questions we've received from customers about finding and using Pantone colors in Illustrator, whether it's being used on an image, a swatches panel, or in Pantone color books.


    Can I use Pantone colors in all types of design projects?

    Yes. The goal of using Pantone colors in graphic design is that it ensures consistent colors across all platforms. This way, your audience has the same impression of your brand, regardless of the specific asset, package, or marketing material they're looking at. 

    Are there differences between PMS colors in print and digital design?

    Yes, there are. One important thing to remember as you navigate Pantone colors in Illustrator is that digital printing devices can't reproduce Pantone colors; you'll have to first convert them to CMYK color mode.

    How do I ensure accurate Pantone color reproduction across different printing methods?

    The best way to ensure accurate PMS color reproduction across different printing methods is to convert them to the appropriate color group. This will be either CMYK or RGB codes. If your printer uses and prefers Pantone (PMS), you won't need to make any conversions. But if they prefer CMYK or RGB, you'll need to take the time to convert them to CMYK or RGB. 

    CarePac: Your Partners in Packaging Design

    At CarePac, we have decades of experience with packaging design and Illustrator. In fact, it's all we do! 

    Our helpful CareDesign team is well versed in using the Pantone matching system to correlate your brand's colors to the colors in the Pantone palettes, and we're more than happy to help guide you through the matching system process. 

    Whether you have a graphic design team or it's just you, we can help you create the packaging of your dreams. Connect with us today to discuss your project, or get an Instant Quote using our convenient online platform. 

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